Shargan Consulting
Consultancy Firm,
based in Tirana
Published:
July 2022
•
Updated:
Never
The challenge
Shargan Consulting, is a consultancy firm, whose philosophy is to focus on the future while keeping in touch with
the history behind the name, and the heritage that ensues.
My focus was to create a brand that best represented the client's vision for the company, while building a symbol and
wordmark, which is simple and minimal, therefore legible from all sizes and memorable and built to stand the test of
time.
Branding Elements
To create the contrast of 'past' and 'future', a modern symbol was used, minimal enough to be paired with a 'vintage' serif wordmark.
'S' Logomark
Shargan Consulting Wordmark
Stylised Logo Usage
Identity and
alternate usage